Snel Jelle originated from the Frisian family business Wieger Ketellapper Koek Bakkerij BV from Heerenveen. From 1960 all the company's energy was put into the development of Kruidkoek. The current mixing process of Friese Kruidkoek was therefore developed in these years.
Browse bread, crispbread and Dutch rusks from Snelle Jelle; the present Pantry range includes Kruidkoek Zero Bar, Kruidkoek Raisin Bars and Kruidkoek Natural Bars.